Lab coat aside, now it’s time to whip out your magnifying glass and investigate. Plann tells you the best daily time to post based on your last 30 days of activity, so try to stick to a whole month of posting every day to get the most helpful results from this test. Stick to it for 30 days to gather enough dataįirst thing’s first, all experiments need parameters (measurable and specific goals) to ensure the most accurate results possible. When To Post On Instagram: How to Use Testing and Research to Find Your Best Times 1. Not sure where to start? Here’s our step-by-step guide to figuring out when to post on Instagram. The key here is testing to discover what times work for your community and what times you should avoid – Instagram is a marketing channel after all, and marketing means testing! With Plann’s Instagram analytics and performance features, you can find out which time is best for you to post every day of the week, based on the success of your previous posts. If you post when your community are active and your post gets engagement quickly after it goes live, Instagram interprets that as a sign of the quality of your content and pushes your post up the feeds and in front of more eyeballs. You want to be able to stay on top of algorithmic changes by engaging with your community when they’re active on the platform, instead of disappearing off their feeds. Over 3M brands already use our all-in-one creation, scheduling and publishing tool for posts AND stories! GET STARTED FOR FREE! Here’s why it’s important to know when to post on Instagram.
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